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Krungsri consumer boosts customer service responsiveness with automation

In Thailand’s retail banking space, competition for customers is more intense than ever. To stand out from the crowd, Krungsri Consumer is using automation from Tungsten RPA to deliver more responsive services. With an 85 percent increase in productivity across the business, the bank is freeing up time to delight its account-holders and attract new customers.


Robots deployed


Hours per month saved on administration tasks

85 %

Boost in productivity across the business

About company

Krungsri Consumer is a subsidiary of Krungsri Bank (the trading name of Bank of Ayudhya Public Company Limited), which is Thailand’s fifth largest bank by assets, loans, and deposits. Through its branches and service outlets across Thailand and internationally, Krungsri Bank provides banking, consumer finance, investment, asset management, and other financial products and services to business and consumers across the country. Krungsri Consumer is a leader in credit cards, personal loans and sales financing, with over nine million accounts—the largest portfolio in Thailand.

Krungsri Consumer
Of all the solutions we considered, Tungsten RPA was the most impressive by far.
Dr. Lisa Patvivatsiri
Head of Business Transformation